About XiYang
Guizhou Xiyang Industrial Co., Ltd. was established in 2014. It is a comprehensive national large-scale private enterprise compound fertilizer, phosphate fertilizer, organic fertilizer, bio-fertilizer, micro and trace element fertilizer, as well as mining, trade, agricultural planting and pest control services It is one of the first batch of national high-tech enterprises and a benchmark enterprise in national safety and environmental protection. In 2020, the company achieved an output of 2.2 billion yuan and a total profit and tax of 230 million yuan.
At present, the company covers an area of about 1 million square meters, employs more than 1,300 employees, and has a production capacity of about 1.5 million tons. Its sales network covers more than 1,500 counties across the country, with more than 1,200 first-level agents and over 30,000 retailers. It is now one of the major production bases of sulfur-based compound fertilizers in China and a leading enterprise in the country's compound fertilizer industry.
Adhering to independent innovation and pursuing the integration of industry, education and research has been the core competitive advantage of XiYang Industry since its founding. Since establishment, XiYang Industry has regarded product innovation as a crucial fulcrum for achieving sustainable development, and has been continuously innovating and developing various market-oriented fertilizers. At present, the proportion of new fertilizer products in XiYang Industry's total sales has exceeded 30%. Meanwhile, XiYang Industry has carried out in-depth and comprehensive cooperation with universities and research institutions including Nanjing Tech University, Yunnan Agricultural University and Guizhou University. The cooperation mainly focuses on the improvement of soil quality degradation, the remediation of acidic soil, the enhancement of fertilizer utilization efficiency, and the R&D of more eco-friendly ecological fertilizers. In 2019, to meet the demand for organic fertilizers in China's agricultural sector, Guizhou Thriving Ecological Agriculture Co., Ltd. was founded. It is committed to the innovative development of the organic fertilizer sector, and its newly launched products have attracted great attention from the industry and the market for their fast dissolution rate, high safety and environmental friendliness, and remarkable fertilizer efficiency.
As the first CCTV listed brand in China's agricultural input industry, XiYang Brand is the first brand with Zhao Benshan as a spokesperson and the first brand to cooperate with Academician Yuan Longping, Father of Hybrid Rice in China in the agricultural input industry. It has set a precedent for the close cooperation between the planting industry and the fertilizer industry. Therefore, the brand has strong market appeal and brand credibility. Innovation never stops, and exploration never ends. In order to adapt to the national agricultural policy orientation, meet the diverse market demand and align with the enterprise's strategic orientation, the company has strongly launched the Guizhou Noovis Bioengineering Co., Ltd., and continues to add new product series to the brand to strengthen its core competitiveness, so as to go steady and far, and commit to the healthy development of efficient, high-quality and green agriculture. The Noovis brand will continue to exert its strength in the future.
In 2020, XiYang Industry acquired XiYang Fertilizer assets through public auction at a price of nearly 220 million yuan. This move filled some gaps and deficiencies in XiYang Industry's industrial chain and operational qualifications, and laid a solid foundation for XiYang Industry's future development and market competition.
At present, XiYang Industrial Co., Ltd. offers more than 500 product varieties, including sulfur-based compound fertilizer, chlorine-based compound fertilizer, ammonium sulfate compound fertilizer, slow-release fertilizer, controlled-release fertilizer, water-soluble fertilizer, organic fertilizer with high nitrogen and potassium, chelated fertilizer, alkaline fertilizer and other series. The company continues to launch new products such as the Noovis Alkaline Fertilizer Series, Sea Demon King Series, and Quick-Dissolving Needle Fertilizer Series, to continuously meet the diversified needs of different soils and crops in China. It has become one of the most trusted agricultural brands among farmers.
At the same time, in response to the national modern agricultural development trend of water-fertilizer integration, the company has successfully developed the preparation process of quick-dissolving needle fertilizer after years of research and development together with many agricultural scientific research institutions. The quick-dissolving needle fertilizer launched features uniquely shaped particles and excellent quick-dissolving and fully soluble properties, which innovates the traditional fertilizer production process and leads the world. The company is currently the only enterprise in the fertilizer industry that masters this technology and owns complete independent intellectual property rights for the quick-dissolving needle fertilizer preparation technology.
As a leading enterprise in China’s fertilizer industry, XiYang Industrial Co., Ltd. has always adhered to the mission of caring for the land and serving farmers. The company strengthens product innovation, optimizes crop nutrition solutions, and provides guarantees for harvests with high-quality products and services. Adhering to the philosophy that “product is king, service is supreme”, and staying true to its original aspiration to benefit farmers, the company solves their worries.
Rooted in the land and closely connected with farmers, XiYang Industrial Co., Ltd. deeply practices the core values of trust, win-win results, and integrity.
In the future, XiYang Industrial Co., Ltd. will continue to adhere to the strategic positioning of “focusing on the main business, doing it deeply and thoroughly, and seeking development opportunities in the upstream and downstream of the main industrial chain”. It will focus on the five major production chains: sulfur-based compound fertilizer, intelligent formula fertilizer, flotation ammonium sulfate, and phosphogypsum pretreatment calcium chloride, and plan a series of major projects.
The company will scientifically adjust its product structure to achieve transformation and upgrading within five years, effectively safeguard national food security, and optimize agricultural technical services. It strives to become a practitioner of green, efficient and high-quality agriculture in China.
